What does it mean when kefir is a "new item" at the store?

It's been interesting getting to know the food culture of Chattanooga. The city has some fabulous restaurants with inventive menus that make the most of local ingredients, yet the daily newspaper regularly reviews chains restaurants like Chili's and Panera. Not that there's anything wrong with these restaurants, but do their cookie cutter menus really warrant culinary reviews?

We've got a few great organic/natural foods grocery stores like Greenlife and Earthfare, yet Trader Joe's is reluctant to join the party, hinting that our population might not be well educated enough. And I had to laugh - today I made a quick run to Bi-Lo (the standard, run-of-the-mill, don't expect anything too special and probably shouldn't buy the meat) grocery chain in town and said a quick prayer that they would have kefir. And lo and behold, they did! But, it was featured as a "new item."

I really don't know where this leaves me or what the point of this post exactly is. Perhaps just to say that whatever your appetite, Chattanooga can satisfy it.

P.S. And Trader Joe's, puhlease try to look past our Bi-Lo shoppers and Applebee eating diners and come as quickly as you can!